Genesys is an innovation network that invests in design led technology.

We support early stage projects that have a mass market potential and high positive social, economic or environmental impact. We provide access to a global network, ongoing active management, and access to innovation resources.

Our Stories

Genesys Manifesto

In all of our dealings we start with recognition of the many limitations of traditional approaches to getting new ideas to market, and the frustration that causes. We start with the belief that there is a better way to do things. We recognise the difficulty in what innovators do, and have the courage to back them all the way. Because if it was easy to change the world, we would have solved more of the big problems – in healthcare, energy, food and water. We believe it demands a profound respect. For innovators, for the brilliance of their ideas. And for investors for the foresight of their capital. It requires patience, imagination, empathy, humility, persistence and resilience. We strive for the high returns from investing in innovation while minimizing the risks.

However this approach does not yield success on it’s own. The work we do is to address the five key challenges of investing in innovation projects. These are:

1. The “penicillin problem”

“You need six months of treatment – but I am only going to give you six weeks…”

Most very early stage projects only receive a very small amount of initial funding. They soon run out of cash and development slows or stops while they try and find more investment. This can happen several times in the life of the venture and increases risk.

Investors often set arbitrary constraints of how much investment or time a venture will have. Given that these decisions are often made at the start of the venture, these decisions can only be arbitrary.

The Genesys solution – we commit to continually fund development so there is no penicillin problem and so further reduce risks by eliminating delays between rounds of funding and removing the constraints of size of investment and time to value.

2. The capital markets problem

It is very hard for global capital markets to invest in individual very early stage innovation projects. By definition, there is often very limited or no information on which to base investment decisions.

However, we need to be able to access global capital markets to sustain funding of innovation locally, regionally, nationally and globally.

Genesys solves this problem with its investment platform that manages investment selection and allocation of funds according to evidence of value created as it develops project by project. This is “Genesys Active Management”: on demand reports track three vectors which are independent of each investment: change in confidence, time to market and value potential.

3. The problem of picking winners

Most investors are trying to pick winners as they are unable to identify and maintain a large enough pool of potential projects.

Our approach, technology and network allows us to build a large portfolio and manage risk at the portfolio level. Genesys Active Management tracks individual performance vectors which allow us to allocate funds according to the performance of each investment while limiting downside risk.

4. The problem of liquidity of innovation capital

Key cities such as London and San Francisco have become innovation and investment hotspots where projects, teams and investment can readily be assembled to create innovative high growth businesses.

Genesys works to provide this type of liquidity across across a global market. So capital raised in a country where the demand is lower can be used in a country where the opportunity is higher. Similarly, projects from one location can be leveraged across the Genesys network so that international teams can help identify international demand, while the project originator can still benefit from the value generated.

5. The problem of employment

The lack of commitment to fund early stage projects means that many projects with significant potential do not get funded because the innovators have to choose between conventional full time employment and starting a venture with not enough money to provide a viable alternative.

This is especially true for university students who have a choice between working for a global brand or trying to win a business plan prize; another aspect of the penicillin problem.

Our solution is to commit sufficient funds up front so the student, innovator or entrepreneur has a realistic choice and clear alternative pathway.

Why Genesys


What we do

We help innovators make the journey from idea to reality. We support entrepreneurs at every stage from ideation to adoption, by providing money, expert advice, rigorous methods and tools, and rapid access to markets.



How we do it

Our approach helps ventures decide on the best course of action to generate value.
It is philosophy + methodology + software + support.



Where we do it

We are starting with four Genesys hubs – the UK, Finland, Spain and India – adding six more hubs to the Genesys network within two years.


What we do

Our Mission

Improve the success rates of young entrepreneurs.

Bring game changing innovations to market.

Create sustainable long term employment.

What we do

We work in some of the world’s leading academic institutions and cities to identify potential, both people and ideas.

We help that potential to become reality by providing the most comprehensive venture support system ever devised.Finally we help our ventures to grow fast by providing access to global markets and partners – the Genesys Network.

How we do it



We combine world class expertise and a global infrastructure with a proven methodology. Our programmes create a pipeline of innovative ventures. We use the Routes to Value methodology and software to nurture these to success. Routes to Value has been developed over ten years, and tested and applied in large and small businesses and the Design London Incubator.

Routes to Value is based on the idea that the different courses of action available to entrepreneurs can have differing impacts on the success – and value – of their business. The Routes to Value methodology quantifies the value of those actions, sets them within an “operating system” for the venture and thus gives a pathway to commercial success.

All Genesys ventures use Routes to Value.

Where we do it

Our reach extends worldwide via the Genesys network of hubs. Each Genesys hub manages ventures locally, and the hubs and ventures connect globally with each other and with the necessary sources of expertise, money and markets, via the Genesys network.

The first hubs are being established in the UK, Finland, Spain and India. The second wave of hubs will be in Australia, China, Korea, the US and South America.

Genesys provides the structure, process and finance for running each hub. The Genesys Fund provides investment into the ventures.

©2019 Genesys.

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